Essay #3 Audience Strategy
The community and the world are affected by net-zero goals. My intended audience consists of building professionals. The individuals in charge of how a building functions and is planned to be net-zero carbon are some of the major characteristics of building professionals. In response to my composition, I want them to understand that it is critical and beneficial that houses and buildings be constructed in being net-zero carbon, and that it is an essential lever for promoting ambitious climate action. Simply expressed, Net Zero Carbon indicates that a project’s entire life-cycle greenhouse gas emissions should be zero or less. Scholarly articles with statistics/facts and a schematic of how a house should be fundamentally planned are the kind of genres that would make my ideas more accessible and appealing to my audience. I will use rhetorical strategies of logos to appeal to logic and reason, such as proving considerable cutbacks in emissions consistent with a 1.5°C route, as well as the permanent removal of any leftover greenhouse gases, will be required. Building professionals should support with this answer by designing a net-zero carbon building.

