Essay #3 Audience Strategy – Andres Almonte
My last two essays were very focused on informing readers on what climate change is and how vital is that we act now. My intended audience for this was those that do not take the issue seriously and my goal was to be sure to let them know what is to come and who would be affected if no actions are carried out.
My intended audience for my next essay I think I will overall keep the same but this time I think that I will try to more appeal to a younger audience with the age range of 15-25 as this is my generation and the one that will be able to enact change if we worked together. I want the readers to feel motivated.
I think the genre that would be the easiest and most accessible would be an informative article in a list format with headings so that the reader could find maybe an exact point that they were looking for, or get a general idea of what it is about from a quick glance.
I will try to encompass pathos, logos, and ethos. The way that I will do this is by using facts and information for Lagos, then try to use examples of who is is affected to maybe try to pull at the emotions for pathos, and finally ask the reader what would they do to try and call their ethics into play for ethos.

