Ashley Shalamberidze ESSAY #3 AUDIENCE STRATEGY
The intended audience is the younger generation going into adulthood because they are the people that can make the most difference in the subject. Ages 18-35 is the intended audience they are knowledgeable enough to understand and also legally allowed to speak up and share this or their stories on the subject. The characteristic mostly needed in this audience is people striving to make a stand, raise awareness, and most likely more brave individuals. I want my audience to understand the statistics yet also see the emotion of the subject. I want the essay to make the audience want to take action after they’ve read it. The genre I will be using is journals/ letters and statistics/ facts. So the audience can see both the emotion and the realism behind the stories. I think that these two genres will make the ideas more appealing and accessible to the audience. I will most likely be using pathos and logos to attract the audience by using journals/ letters as the pathos and the statistics/facts as logos.

