ESSAY #3 AUDIENCE STRATEGY – Richelle Placencia
My last essay was about the difficulties and factors that go into mental health and how they have impacted Generation Z. And so my intended audience is parents and also Generation Z so that they know information on how to deal with their mental health and for parents to look out for their children because it is possible for them to suffer mentally as well. The audience is from ages 13-60. I want to be able to target the people that are just learning to be a part of society and the people that have already been part of society but need to be educated more.
I think the use of poetry and political cartoons would attract my audience. The older audience would probably be more attracted to politics so if they see cartoons that convey a message they are more likely to question it which leads to a conversation being able to happen and I would like to use a comparative cartoon where it compares the cartoon from the past where people who were suffering mentally were sent to the asylum and then to a cartoon that shows people promoting mental health. I would do this with the use of logos since older people respond to logic showing the change in perspective can hopefully help them change their minds. And for generation Z since we are very into memes a political cartoon would be something that captures the mind and would push people to get help. Poetry can also be used since ethos is to appeal to people’s emotions and poetry does that best. I would pick it from a poet that is a part of Generation Z so that people can get the ideas straight from the source.

