Essay #3 Audience Strategy- Anna Plotnick
The visual essay is the most important because it allows individual expression. Because it is visual, it is important that my writing and artwork reach the proper and intended specific audience to deliver the message. As my essay #1, and essay #2 have both focused on the topics of mental health in youth, and then specifically with high school and college students, it will be important that my visual essay addresses two audiences. The first is these high school and college students, and the second is people surrounded by youth who ignore the issue. The primary characteristics of this audience for the first group are people between the age range of 13- 22. Those who are more inclined to be using social media, in sports and aware of the mental health crisis among their peers. The second group will be people in the age range of 30-65, this being people in the work field surrounded by these kids such as teachers, parents, professors, and doctors. For both of these groups, wealth, and gender are not large influencing factors to limit who the audience is, as it should be able to reach all demographics.
I want my audience to feel strong emotions about my visual essay, such as sadness, shock, questioning, and drive to resolve the issue. I want this to be the feeling and the response so that way there can be recognized and drive to aid these younger people who suffer from mental health in the US. I want my audience to after this visual essay presentation, to be able to feel that the mental health crisis is real, but that it is okay and can be accepted.
I feel that genres such as poetry, graphics of drawings/ paintings, and political cartoons will best reach my audience because this negative stigma around mental health can be really well demonstrated through imagery. I also believe it will be more accessible to my audience because reading long papers can be daunting and boring, so visuals are more entertaining and easy to understand. I will use rhetorical strategies of pathos to appeal to the emotions of my audience, such as personal connection or just general empathetic connection. This will allow me to engage my audience with my essay because it makes a personal connection between my art, myself, and my audience. Overall, I believe that this visual essay will allow me to solidify the importance of my social issue, and why it is so important that it is recognized.

