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ESSAY 3: audience strategy

Posted by maithili sharma on

As we’ve seen, there are different kinds of people around us, with different mindsets; there are certain people, who are opposed to vaccination, typically people who don’t let themselves or other people they know take the vaccines. Then there are some people who don’t trust the government and believe that there might be multiple side-effects from taking these shots. The main audience for my essay 3 would be the anti-vaxxers who live in our community. The primary characteristics of the anti-vaxxers are to not take the vaccines or let anyone else take them either. The main purpose of this essay is to make the audience realize that the perspective through which they are looking at the disadvantages of the covid 19 vaccine is wrong. The vaccine actually has way too many benefits, and they can try to change their perspective, or at least stop convincing others to not take their shots. The genre that I’m considering for this essay is going to be descriptive and expository and I’m going to portray those through a poster and a meme. The poster would mainly be about supporting the vaccine, and the meme would portray the thought process of anti-vaxxers, through a simple meme that both gen Zs and boomers would get. The main rhetorical strategy that I would direct my essay towards is Logos, as the meme and poster would lean more towards logic and reasoning than emotions. I am choosing this category, as most of us are familiar with them, and see them almost every day, it could be on social media or maybe a poster on the subway, train, etc. I am really looking forward to seeing how this essay turns out.

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